Inflectis Digital Marketing

We’re leveling the digital marketing playing field for small businesses. We specialize in elevating local companies that provide cooking oil collection or grease trap services.

“Emma and Jim took our website, which was producing zero business, and transformed it into a sales machine that allowed us to double our client list—during a global pandemic. I don’t know if we would have survived this crisis without them”

Jeff, Used Cooking Oil Collector & Refiner

Who We Are

Inflectis Digital Marketing consultants are real people with real experience, ready to work with your small business. This is not an automated service and it’s not one-size-fits-all. We tailor our approaches to each and every client. That’s also why we focus on the industries we know best: used cooking oil recycling companies and grease trappers. There are thousands of digital marketers out there, but we’re the ones that’ll understand you and your customers.

Jim is a marketing veteran with decades of experience helping fortune 500 companies excel in the competitive marketplace. He’s a sales professional with expertise in Google Ads.

Emma is a professional writer with the expertise to tell your company’s brand story using text, infographics and videos. She’s an SEO expert, certified in social media marketing.

Think you can’t afford professional online marketing? We’ve got plans for every company and every budget. We’re experienced at working with companies that serve the commercial cooking industry such as used cooking oil collectors and grease trappers. Pick and choose the services that work for you. We build comprehensive marketing plans that keep our clients growing.

Competitive Market Analysis

30 year veterans of Fortune 100 marketing will analyze your company’s positioning with regard to specific competitors in your market space, make recommendations on how to differentiate your product or service as well as the themes to emphasize on your website and in Google advertising. We will define your target market and explain how best to reach that market. Further, we’ll recommend the social media platforms that will best serve your business and the content you need to reach customers.

Website Design and Development

If you are in need of a website we can build one. If you have a website, we will analyze the site’s performance, make recommendations for improvement, and link it to the social media platforms we recommend you employ.

Google recently made changes to its SEO algorithm, focusing heavily on usability and speed. Many sites with high rankings were relegated to second and third pages of Google Search Results. We’ll keep on top of Google’s updates so your site doesn’t fall behind.

Content Writing

What separates Inflectis is that with their vast marketing experience they can write the content you need for your website, your blog, your google ads and your social media. That’s a key differentiator that levels the playing field vs the bigger players.

As specialists in marketing for used cooking oil collectors and grease trappers, we don’t just understand digital marketing, we understand you and your customers.

Google rewards fresh, current content. Our blog posts keep your website current and demonstrate your authority and expertise in your field.

Search Engine Optimization

Having organic searches find your website and rank it highly are key to your visibility. Search Engine optimization is what gets you there and we do it well, because our marketing analysis helps us know exactly what your clients are searching for—and what they’re not.

Our ability to refine your target market ensures that you don’t waste money attracting the wrong clientele, while capturing those clients who don’t even know they need you.

Google Ads

Google ads builds off your SEO. It’s a proven tool in the UCO and grease trap industries that can drive new growth. It is critical to prospects finding you, your product and service and to converting searches into sales or phone calls. Google advertising is a science in itself and constantly changing.

Social Media Listening and Management

The next branch of your marketing web is social media. Prospective clients want to see that you’re engaged online and listening to their concerns. Social media is not just you reaching your prospects. Social media listening is critical to hearing what is being said about you, your industry and your business. This is must-hear feedback that can help you solve customer problems, adjust your positioning and stay on your industry’s cutting edge.

Video Messaging

Video messaging is becoming more and more important to social media messaging and building your brand. Explainer videos help solidify your standing as a trusted expert. Google searches reward high-quality YouTube content.

Inflectis will write scripts, develop animations and edit your videos to reach your client base.


Inflectis is a digital marketing firm specializing in helping companies who serve local restaurants reach their clients.